designer, marketer, doodler

Hi, I'm Maggie

I’m one of *those* creatives who couldn't stop doodling as a kid, so I decided to make a career out of it. I love illustration and hand lettering, and I also side hustle as a social media manager for a small pottery business. I'm fascinated by the intersection of strategy and creativity that creates authentic connections with audiences.

If I'm not "researching" social media trends (read: down a rabbit hole of Instagram Reels or TikTok) or snapping product shots of the latest Rockway Pottery pieces, I'm most likely walking to my local Colectivo for a cold brew coffee. I enjoy evening runs along Lake Michigan, spicy margaritas, and am probably a little too into true crime podcasts.

graphic designer Maggie Roethle holds a cold brew coffee in Milwaukee Wisconsin
Surprise!

I have a Journalism degree with a focus in Graphic Design

I'm interested in how and why businesses successfully communicate, while also making things look nice.

My bachelor's degree is in Strategic Communication from the School of Journalism and Mass Communication at UW-Madison. The breadth of this program allowed me to deepen my understanding of communication and marketing while also honing my design skills.

Skills

Graphic Design
Art Direction
Illustration
Branding
Hand Lettering
Magazine Layout Design
Digital Design
Infographic Design
Website Design
Social Media Management
Social Media Content Strategy

Experience

Marigold | 2022-Present |
Digital Designer
Rockway Pottery | 2019-Present | Creative Director/Director of Marketing
Apple Leisure Group | 2021-July 2022| Digital Designer
Trusted Media Brands (Taste of Home) | 2019-2021 |
Graphic Designer
Laughlin Constable | 2019 | Advertising Art Direction intern
Ideas That Evoke | 2019 Spring | Advertising Creative intern
Filene Research Instutute | 2018-2019 | Graphic Design intern

I'd love to help you bring your brand visions to life!
Let's chat!

Interested in custom design services in branding or wedding design?
Reach out below for freelance inquiries.

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