Learning Community Rebrand
Objective: Create a working logo suite and brand identity for the newly renamed StartUp, the entrepreneurial learning community at UW-Madison. 
Solution: I was inspired by the ambition and possibilities of young entrepreneurs, and used a paper airplane and hexagonal mark to represent StartUp's identity as a tight knit community serving as a starting point for students, who can use their experience there to catapult them to exciting new opportunities.

 


Logo evolution.

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