Objective: Create a rebrand for an item you cannot live without- I chose my Powerbeats3 Wireless Earbuds. Deliverables include a designing a logo, marketing materials, and brand guide.
Solution: In approaching my rebrand, I chose to focus on the function of the earbuds as a tool for any pace, as they can be worn in multiple situations. The mark consists of an abstracted human form in an active, running stance, that also forms a lower-case i.
Below: Invibe Branding Book