Campaign Plan
objective: 
Create an advertising campaign for Chick-fil-A. Involved research, identifying target markets, and building a campaign strategy. The Experience Our Tradition campaign focused on the unique tradition of customer service that defines Chick-fil-A as a company that truly celebrates their customers. Our research found that our two target markets; 40 year old women and 20-year-olds both are highly involved in supporting college sports, so the campaign focused on building off of celebrating college sports communities through Chick-fil-A's excellent customer service. 

Campaign book layout design: included all creative deliverables, media plan, strategy, research, and PR. 

See the full campaign book here.

Magazine ad with flip-page spread.

Tailgate Tour Truck mockup.

Commercial Storyboard.

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