Public Art Campaign on Madison Public Buses
objective:
Create marketing materials for Art En Route, a student driven initiative to merge local art and public transportation. Included logo, flyer and social media designs, grant acknowledgment banners for each art piece, and designing a banner for Art En Route to be displayed on Madison public buses. Local artists and writers collaborated to produce the art for the buses, and I formatted the art to fit the dimensions of the bus ad space and added the grant acknowledgment banner to create the final pieces seen on Madison buses from October 1st, 2017 to January 20th, 2018. 
Tail Banner running on Madison Public Buses
Art En Route banner: Maggie Roethle. 
Bus Acknowledgment Banner Design
Acknowledgment banners: Maggie Roethle. 
Art: Brad Foster and Ryan Haimerl. 

Art En Route banners on Madison City Buses.

Instagram and Facebook photos: Maggie Roethle.

Posters: Maggie Roethle.  Promotion for Gallery Reception (right), call for creative artists (left).

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