Hi there, I'm Maggie Roethle. (@magg_the_designr)
I’m a senior at the University of Wisconsin-Madison, studying Strategic Communications and Graphic Design.
I'm highly involved in art direction opportunities on campus. I'm the Art Director for Advertising Club, where I mentor and provide feedback for our volunteer-based Agency's graphic designers, and I also design Advertising Club's marketing content. I was Curb Magazine's 2018 Art Director, leading the design direction of the magazine's print and web editions, and heading a group of 5 designers.
I'm a Graphic Design Intern at Ideas That Evoke, an advertising agency in Madison with roots in generating social media engagement. As an intern, I create on-brand monthly social media posts, utilizing branding guides and strategy calendars to inform designs. I also develop visual identities for clients, creating visual brand guides to inform designs on the colors, photographic elements, and layout design inspiration.
My ultimate career goal is to become a creative director at an advertising agency. I'm excited to participate in campaigns and produce strategic and creative content with messages that contribute to a positive media environment.